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Why it worked

The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

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Post by PSEG on X

The improvements we’ve made to New Jersey’s electric and gas systems over the last decade are delivering real benefits, including fewer and shorter outages as well as reduced gas leaks and improved emergency response. As severe weather and energy demand increase, we’re

1 likes1 repliesPosted Aug 31, 2026

View the original on X Written by PSEG. Captured Sep 7, 2026.

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

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PSEG on Energy · ViralLoop