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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Palmer Luckey on X

Palmer Luckey@PalmerLuckey

Day 5 of Paul Graham rewriting what people actually say into gay fanfiction and declaring said fanfiction to be the dumbest thing he has ever seen. PG is gone, guys. Remember him as he was in the good times, not selling out American workers and belittling their religion. RIP.

13K likes326 repliesPosted Sep 1, 2026

View the original on X Written by Palmer Luckey. Captured Sep 4, 2026.

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77

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Pattern interrupt
Written for: Indie hackers and solo founders

Analysis by ViralLoop — not written by the original author.

Topics

Build in public

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More from Palmer Luckey

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Palmer Luckey on Build in public · ViralLoop