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Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Post by Simon Smith on X

Simon Smith@_simonsmith

Example of why this is a big deal: ChatGPT reads a patient's EHR records from Epic, then finds trials for which they're eligible in ClinicalTrials_gov. A lot of trials don't get filled because it's hard to find eligible patients.

521 likes15 repliesPosted Sep 1, 2026

View the original on X Written by Simon Smith. Captured Sep 4, 2026.

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45

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Contradicts something the audience already believes, which stops the scroll.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Pattern interrupt
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

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Marques Brownlee

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Adam Cochran (adamscochran.eth)

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Melania, the documentary no human wants to see, has a budget of $40 million, $28 million of which is “licensing fees” paid to the Trumps. FYI to all the MAGAs who fart out “hE dOnAtEs HiS saLaRy!!”, that one $28 million Bezos bribe is **70 years** worth of presidential salary.

New Twitter policy is freedom of speech, but not freedom of reach. Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.

More from Simon Smith

People on X shitting all over OpenAI for months, then ChatGPT Health drops: builds on and will expand high health use, will have huge beneficial impact, and is hard to copy (privacy, security, regulatory; not coming to Grok or Claude anytime soon). Critics seem oddly quiet.

The new UI for app discovery in ChatGPT (chatgpt_com/apps) is SO much better. We can search now and see more details for each app. Next up I'd love to see reviews. As the number of apps grows, that will be essential.

Simon Smith on Revenue · ViralLoop