Tuomas Salo on Product

Not everything was perfect in 1995, but I think we've lost something on the way. Some remarks: 1) Underlined letters indicate keyboard shortcuts. How handy! 2) Design clearly says: "We are buttons!". It's easy to find the wanted button, because they have some color. 1/3

3.4K likes61 repliesPosted Mar 27, 2018

Remix this post

Your note

Private to you, and used when you remix this post.

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Follows a clear Hook → List → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → List → List → Landing
Style: Listed out, so each point can be lifted on its own.
Tone: personal, energetic, punchy
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

Post by Tuomas Salo on X