Topics
The 25 most-shared posts about Creative on X, and what they have in common
101 posts about Creative in the library, 512.6K likes between them. The 25 that travelled furthest, how they open, and what the analysis says they share.
Rests on:the library,the post,the post,the post,the post,the post,the post
There are 101 posts about Creative in the library, with 512,556 likes between them. These are the 25 that travelled furthest. The list is the easy part; what they have in common is the reason to read it.
The 25
- @PJaccetturo — “What if Studio Ghibli directed Lord of the Rings?” — 93,364 likes · open
- @DiscussingFilm — “‘KPOP DEMON HUNTERS’ is the #1 movie at the domestic box office this weekend with an estimated $18M” — 29,610 likes · open
- @cfishman — “The Washington Post laid off its entire award-winning photo staff.” — 25,972 likes · open
- @OpenAI — “Introducing ChatGPT Images 2.0” — 24,779 likes · open
- @CultureCrave — “McDonald's has released an AI-generated Christmas ad” — 24,717 likes · open
- @Nintendo — “I have asked Avi-san to produce this film with me, and we have now officially started the development of the film with Nintendo itself heav…” — 24,131 likes · open
- @sundarpichai — “You went 🍌🍌 for Nano Banana. Now, meet Nano Banana Pro.” — 23,316 likes · open
- @CalltoActivism — “🚨IT’S A SICKENING CULT:” — 21,417 likes · open
- @howatdk — “If this purchase gets approved, it’s a dark moment in film history.” — 17,628 likes · open
- @Phil_Lewis_ — “Tourette’s campaigner John Davidson shouted the N-word while Michael B. Jordan and Delroy Lindo were on stage at the BAFTA Film Awards” — 16,945 likes · open
- @solarise_webdev — “I know you're all getting mighty tired of seeing typography on your timeline today!” — 16,619 likes · open
- @TrungTPhan — “The Artemis II team did photography training and dry runs for moon pass-by with an inflatable moon.” — 15,536 likes · open
- @RichieBrave — “was at the BAFTA Awards (Im here rn actually). John Davidson had been involuntary ticking before the show started, and throughout. All gues…” — 13,570 likes · open
- @bgarlinghouse — “This mention got dropped on the editing floor but let me also give my effusive thanks to our outside counsel, especially my personal attorn…” — 13,450 likes · open
- @staidindoors — “James Gunn produced this. Not even the head of DC Studios could get this film released by WB after a year of post-production.” — 12,978 likes · open
- @davidfolkenflik — “Veteran photographer Michael Nigro was shot in the head with a non-lethal bullet while covering anti-ICE protests in LA. "It felt very very…” — 12,186 likes · open
- @FilmUpdates — “James Gunn’s #Superman has reportedly opened to $123M at the domestic box office.” — 9,418 likes · open
- @OpenAI — “Introducing ChatGPT Images, powered by our flagship new image generation model.” — 8,922 likes · open
- @jason_blum — “Obsession is the ONLY wide-release horror film on record to grow in its second weekend at this scale — $22.4M, up 30% over opening. This do…” — 7,865 likes · open
- @tim_cook — “So happy to be back in Singapore! Brilliant photographer @leeyikkeat showed me around the beautiful Gardens by the Bay. Seeing this iconic…” — 7,299 likes · open
- @ATabarrok — “Krugman on why he left the NYTimes:” — 6,051 likes · open
- @minchoi — “GPT-4o just got an INSANE upgrade!” — 4,844 likes · open
- @Stretchedwiener — “Yet more evidence for the lawsuits, thank you Amira.” — 4,550 likes · open
- @ErikDavis — “RIP to the great Rob Reiner. STAND BY ME is a film that fundamentally changed me as a kid. It taught me that some friendships aren’t meant…” — 4,469 likes · open
- @OfficialLoganK — “Introducing Nano Banana 2 Lite 🍌 and Gemini Omni Flash 🔮, our new generative media models in the Gemini API and AI Studio!” — 3,738 likes · open
24 different accounts, no one of them more than twice. This is a subject people write about, not a subject one person owns.
What they have in common
19 of the 25 open with an observation, and 3 with an announcement. The mechanism the analysis names most often is specificity — exact numbers, named tools, precise dates — details that make a claim feel observed rather than asserted — in 6 of them; pattern interrupts in 2. 8 of the 25 put a figure in the first line. The median post is 255 characters long — a single post, not a thread.
Three to study
@PJaccetturo — 93,364 likes
What if Studio Ghibli directed Lord of the Rings?
- Opens with a question, so the reader starts answering before they have decided to read.
- Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- The opening line stands alone, so it reads completely before the post is expanded.
@DiscussingFilm — 29,610 likes
‘KPOP DEMON HUNTERS’ is the #1 movie at the domestic box office this weekend with an estimated $18M
- Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- Ends on a short line that is easy to quote and repeat.
- Short enough to read in full without expanding, which removes a step before the point lands.
@cfishman — 25,972 likes
The Washington Post laid off its entire award-winning photo staff.
- Opens with a short, self-contained line that is easy to take in at a glance.
- Uses short lines and white space, which makes a long post feel quick to read.
- Follows a clear Hook → Context → Context → Context → Landing shape, so the reader always knows where they are.
How to write one
- Preserve the Hook → Landing structure and the opens with a question opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
- Preserve the Hook → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
- Keep the subject and change everything else: the facts, the figures and the voice have to be yours. What transfers is where the hook lands and how the second line earns it.
Filter the library to Creative, ordered by likes to read the rest, or remix the top three with your own product as the subject.