The 25 most-shared posts about SaaS on X, and what they have in common

There are 258 posts about SaaS in the library, with 631,546 likes between them. These are the 25 that travelled furthest. The list is the easy part; what they have in common is the reason to read it.

The 25

@MarkHamill — “I canceled our subscription to the LA Times because I want to make it clear that I am not okay with them being silent. In dangerous times,…” — 56,550 likes · open
@DiscussingFilm — “Disney has decided to waive its right to arbitration & allow the matter to proceed in court for the recent wrongful death lawsuit where the…” — 42,873 likes · open
@ClaudeDevs — “Usage limits are up, effective today we're:” — 40,763 likes · open
@CultureCrave — “Disney will waive arbitration in its wrongful death suit” — 36,043 likes · open
@farhip — “Fallout from Jeff Bezos’ decision not to have the @washingtonpost endorse a presidential candidate:” — 31,911 likes · open
@awxjack — “Stripe offered to acquire us for $1.2 billion when we had $2M in revenue.” — 29,211 likes · open
@SenWarren — “No more searching for how to cancel your subscriptions.” — 27,538 likes · open
@NikoMcCarty — “Indian gov't is buying a subscription to 13,000 academic journals, and then making them all available to "18 million students, faculty, and…” — 23,234 likes · open
@CAKitchener — “My mom just told me she cancelled her subscription to The Washington Post. She reads every one of my stories. It was a heartbreaking call.” — 22,793 likes · open
@ClaudeDevs — “Starting September 14, we're permanently raising standard weekly limits in Claude Code by 25% for Pro, Max, Team, and seat-based Enterprise…” — 18,551 likes · open
@DavidToons_ — “If you’re ever wondering whether to use photoshop or procreate just remember this” — 18,456 likes · open
@opencode — “Ox Alpha (stealth model) is free for the next week” — 15,869 likes · open
@elonmusk — “SpaceX policy regarding data retention.” — 11,395 likes · open
@trq212 — “I've heard a lot of questions about Fable's availability on subscription plans.” — 9,985 likes · open
@alexmaxham — “Fitbit Air is official, $99 and no subscription required.” — 6,334 likes · open
@PawelHuryn — “I've just canceled my OpenAI subscription and turned down a collaboration with OpenAI.” — 5,808 likes · open
@mscccc — “MSFT stock grants” — 5,675 likes · open
@romainhuet — “We’ve seen Claude Code users bring in Codex for code review and use GPT-5.4 for more complex tasks, so we thought: why not make that easier?” — 5,363 likes · open
@quantian1 — “So in the past week OpenAI bought a SaaS company for $3 billion, appointed a former Facebook/Instacart ad exec CEO, and got export curbs on…” — 5,050 likes · open
@ClayTravis — “Netflix did a good job with both games today. But within a decade every major sporting event will be on streaming and you’ll need a subscri…” — 4,966 likes · open
@lindayaX — “Today, 𝕏's Head of News @johnstoll1977 took the new media seat in the Brady Briefing Room on behalf of all the independent and citizen jou…” — 4,869 likes · open
@bubbleboi — “Have canceled my team subscription for Claude Pro.” — 4,724 likes · open
@mckaywrigley — “Claude 3.7 Sonnet is the best model in the world for code.” — 4,677 likes · open
@ecommerceshares — “Latest OpenAI numbers from the FT:” — 4,495 likes · open
@TheGeorgePu — “Nasdaq dropped 2.3% today because Anthropic added enterprise plugins to Claude.” — 4,329 likes · open

24 different accounts, no one of them more than twice. This is a subject people write about, not a subject one person owns.

What they have in common

17 of the 25 open with an observation, and 5 with a number. The mechanism the analysis names most often is specificity — exact numbers, named tools, precise dates — details that make a claim feel observed rather than asserted — in 7 of them; reciprocity in 3. 9 of the 25 put a figure in the first line. The median post is 245 characters long — a single post, not a thread.

Three to study

@MarkHamill — 56,550 likes

I canceled our subscription to the LA Times because I want to make it clear that I am not okay with them being silent. In dangerous times, honest people need to stand up. This is the only way to show I’m standing up.- mh
— @MarkHamill, 56,550 likes · open the post

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

@DiscussingFilm — 42,873 likes

Disney has decided to waive its right to arbitration & allow the matter to proceed in court for the recent wrongful death lawsuit where they attempted to use a widower’s Disney+ subscription to arbitrate.
— @DiscussingFilm, 42,873 likes · open the post

Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

@ClaudeDevs — 40,763 likes

Usage limits are up, effective today we're:
— @ClaudeDevs, 40,763 likes · open the post

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → List → List → List shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.

How to write one

Preserve the Hook → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Preserve the Hook → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Keep the subject and change everything else: the facts, the figures and the voice have to be yours. What transfers is where the hook lands and how the second line earns it.

Filter the library to SaaS, ordered by likes to read the rest, or remix the top three with your own product as the subject.