All articles

Patterns

Posts that drive signups: what the top 20 did

71 posts in the library were written to drive signups. The 20 that travelled furthest, how they open, what the analysis says they share, and how to write one.

Rests on:the post,the post,the post,the post,the post,the post,the post,the post

The ask is explicit: try it. These are the ones where the ask worked, and what they did before making it. 71 posts in the library were written to drive signups; these are the 20 that did the most.

The 20

  1. @SenWarren — “No more searching for how to cancel your subscriptions.” — 27,538 likes · open
  2. @finkd — “Muse Spark 1.3 is rolling out today with frontier performance almost too cheap to meter. This is the biggest jump we've made so far on codi…” — 19,193 likes · open
  3. @Patrosi73 — “not only can you make accounts for free even though they charge 20USD for skipping the waitlist (!!!) by just registering directly on fireb…” — 13,178 likes · open
  4. @andyfang — “Today we're opening up the DoorDash CLI in limited beta.” — 12,723 likes · open
  5. @claudeai — “In Cowork, you give Claude access to a folder on your computer. Claude can then read, edit, or create files in that folder.” — 11,962 likes · open
  6. @ClaudeDevs — “New in Claude Code (research preview): dynamic workflows.” — 10,429 likes · open
  7. @manfightdragon — “"we made a program that vaguely and inaccurately imagines what it might look like if you were playing quake 2 right now! It requires all th…” — 7,022 likes · open
  8. @deepseek_ai — “🚀 DeepSeek-R1-Lite-Preview is now live: unleashing supercharged reasoning power!” — 4,395 likes · open
  9. @OpenRouter — “🥷 New stealth model: Ox Alpha” — 4,269 likes · open
  10. @dhh — “So obviously we both furiously signup for the fucking $25/month credit-check bullshit shakedown that is TransUnion. Maybe someone stole my…” — 4,133 likes · open
  11. @Zai_org — “GLM-5.3 API is now live.” — 3,790 likes · open
  12. @noahzweben — “Claude Code Routines are here! In addition to a schedule, you can now trigger templated agents via GitHub event or API – with our infra & y…” — 3,645 likes · open
  13. @claudeai — “Fast mode is available for Opus 4.8. It's the same model at roughly 2.5x the speed, and we've made it three times cheaper than before.” — 3,524 likes · open
  14. @rseroter — “🚨 Gemini Code Assist is now free for individual use. No cloud account needed, virtually no usage limits. 128k token input.” — 3,349 likes · open
  15. @Ahmad_Al_Dahle — “I couldn’t be more excited to share our latest AI research breakthrough. We call it Meta Movie Gen and it’s a collection of state-of-the-ar…” — 2,869 likes · open
  16. @gdb — “the codex app is really good, try it out.” — 2,624 likes · open
  17. @Google — “Dive into video creation with @GeminiApp — rolling out today.🪂” — 2,496 likes · open
  18. @trq212 — “it’s a very good model, I spent a lot of time diving into it- longer write up coming” — 2,188 likes · open
  19. @AndrewCurran_ — “Looks like it's going to be a very busy day. Before we get started, Cursor has raised $2.3 billion at a $29.3 billion valuation. This woul…” — 1,954 likes · open
  20. @tdoggyholhol — “We raised $3.5m to build the world’s only AI employee that handles all the work of influencer marketing” — 1,919 likes · open

What they have in common

17 of the 20 open with an observation, and 2 with a number. The mechanism the analysis names most often is specificity — exact numbers, named tools, precise dates — details that make a claim feel observed rather than asserted — in 6 of them; reciprocity in 3. 10 of the 20 put a figure in the first line. The median post is 266 characters long — a single post, not a thread.

Three, read closely

@SenWarren — 27,538 likes

No more searching for how to cancel your subscriptions.

  • Opens with a short, self-contained line that is easy to take in at a glance.
  • Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
  • Ends on a short line that is easy to quote and repeat.

@finkd — 19,193 likes

Muse Spark 1.3 is rolling out today with frontier performance almost too cheap to meter. This is the biggest jump we've made so far on coding and agentic work. Try it in Muse Code and our API.

  • Ends on a short line that is easy to quote and repeat.
  • Written from experience rather than as advice, which is harder to argue with.
  • Short enough to read in full without expanding, which removes a step before the point lands.

@Patrosi73 — 13,178 likes

not only can you make accounts for free even though they charge 20USD for skipping the waitlist (!!!) by just registering directly on firebase, they leak emails in the user profile response LMFAO

  • Gives away something genuinely useful before asking for anything.
  • Ends on a short line that is easy to quote and repeat.
  • Short enough to read in full without expanding, which removes a step before the point lands.

Writing one

  • Preserve the Hook → Context → Landing structure and the plain observation opening.
  • Preserve the Hook → Landing structure and the plain observation opening.
  • Preserve the Hook → Landing structure and the plain observation opening.

Remix the top three with your own product as the subject.

See it in the posts

Every number above is a post in the library, with the mechanics named beside it.

Open the library

Read next