What the library says about writing
How to write posts that travel — the principles, argued.
How to build a swipe file that gets smarter every time you use it
Most swipe files are graveyards: screenshots nobody opens. Here is how to build one that changes what you write — what to save, what to write beside it, and how to make it work for you rather than sit there.
CraftHow to remix a post without copying itThe line between learning from a post and stealing it is real, and it is not where most people think. What transfers, what never does, and a test you can run on your own draft.CraftMarketing engineering: the job that appeared when distribution became a systemA new role is forming at the seam between growth, content and code. What a marketing engineer actually does, why the best ones treat posts as data, and what that means for how you write.CraftThe anatomy of a post that travels on X in 2026Read enough posts that reached six figures and a shape appears. Four beats, one of them optional; what each one does; and the three ways the shape most often fails.CraftWhy a curated list still travels when almost nothing else doesFeeds punish links, hide long posts and bury threads — and a good curated list still goes around the world. What makes the format work, what kills it, and how to make one people send to each other.