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41 posts from @AmericanExpress, Dec 2025 to Sep 2026: a typical post earns 58 likes and 12 replies. That is more than 87% of the 275 other S&P 500 companies we hold content for. About 1 in 5 of their posts opens with a number. Posts with an image or video earn a median of 54 likes (36 posts); text alone 167 likes (5).
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