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52 posts from @bp_plc, Jan 2024 to Apr 2026: a typical post earns 34 likes and 12 replies. That is more than 93% of the 45 other FTSE 100 companies we hold content for. About 1 in 6 of their posts opens with a number. Posts with an image or video earn a median of 37 likes (34 posts); text alone 21 likes (18).
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