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103 posts from @Unilever, Oct 2024 to Sep 2026: a typical post earns 7 likes and 3 replies. That is more than 64% of the 45 other FTSE 100 companies we hold content for. About 1 in 4 of their posts opens with a number. Posts with an image or video earn a median of 5 likes (80 posts); text alone 18 likes (23). Oct 2024 landed best: a median of 25 likes.
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