Trevor Sumner on Lessons

Some people are calling the 737MAX tragedies a #software failure. Here's my response: It's not a software problem. It was an * Economic problem that the 737 engines used too much fuel, so they decided to install more efficient engines with bigger fans and make the 737MAX.

1.5K likes29 repliesPosted Mar 16, 2019

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Leads with a number
Structure: Hook → List
Style: Listed out, so each point can be lifted on its own.
Tone: personal
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Lessons

Post by Trevor Sumner on X