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Unreasonable — creative testing done properly · ViralLoop

Unreasonable — creative testing done properly

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26 posts · curated by Nam Nguyen

The craft posts behind performance creative: angles, iteration discipline, and why most testing programmes learn nothing. Method stated as a rule, with the failure it prevents named.

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Robert G. Reeve@RobertGReeve

I'm back from a week at my mom's house and now I'm getting ads for her toothpaste brand, the brand I've been putting in my mouth for a week. We never talked about this brand or googled it or anything like that. As a privacy tech worker, let me explain why this is happening. 🧵

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242K likes2K repliesMarketingX5y ago

Bitwise@Bitwise

1/ New Research from us @bitwise. As part of 226 slides presented to the SEC on our ETF filing, we did a first-of-its-kind analysis of *order book data* from all 81 exchanges reporting >$1M in BTC volume on CMC. TLDR: 95% of reported volume is fake but LOTS of good news!

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2.4K likes122 repliesScienceX7y ago

Simon Willison@simonw

The conclusions here feel wrong to me. The two lessons I see are: 1. Don't run agents anywhere they might be able to access production environment credentials - it's on you to know which credentials those are 2. Keep tested backups that are independent from your production host

Opens with an observation

1.4K likes166 repliesAIX4mo ago

PJ Ace@PJaccetturo

What if Studio Ghibli directed Lord of the Rings? I spent $250 in Kling credits and 9 hours re-editing the Fellowship trailer to bring that vision to life—and I’ll show you exactly how I did it 👇🏼

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93K likes3.8K repliesCreativeX1y ago

Liron Shapira@liron

.@Helium, often cited as one of the best examples of a Web3 use case, has received $365M of investment led by @a16z. Regular folks have also been convinced to spend $250M buying hotspot nodes, in hopes of earning passive income. The result? Helium's total revenue is $6.5k/month

Opens with an observation

14K likes478 repliesRevenueX4y ago

Tibo@thsottiaux

A little secret. About 5% of our production traffic is on the Pi harness, about another 5% is on OpenCode. Reminder you can use your ChatGPT account in a flourishing set of other tools. We’ll continue to make Codex awesome, but you have options.

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8.5K likes404 repliesGrowthX3mo ago

Dr. Rhonda Patrick@foundmyfitness

Belly fat is high in a type of adipose tissue called visceral fat, which secretes growth factors that promote cancer growth. People with more visceral fat have a ~44% increased likelihood of developing cancer and heart disease, even when adjusting for waist circumference.

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5.9K likes80 repliesGrowthX3y ago

Cole South@ColeSouth

ever wonder why the cheap junk flooding Amazon has keyboard-mashing brand names like MOFFBUZW? let's dive into an example... the 2nd organic result for "baby moccasins" has: - 0 reviews - no Prime offer - 20 day shipping (lol) - a brand name that literally looks like Dog Shit

Opens with a question

3K likes98 repliesMarketingX4y ago

Anthropic@AnthropicAI

New on the Science Blog: We gave Claude 99 problems analyzing real biological data and compared its performance against an expert panel. On 23 problems, the experts were stumped. Our most recent models solved roughly 30% of those—and most of the rest.

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2.6K likes234 repliesAIX4mo ago

Rhys@RhysSullivan

i really don't get why anthropic communicates like this it feels like it'd be much better PR-wise for them to "Fable is included in the paid plans until X date, which may be extended based on capacity" the other thing is announcing this 1-2 days in advance, rather than day of

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2.3K likes181 repliesAIX2mo ago

Dr. Rhonda Patrick@foundmyfitness

New very in-depth video on exercise as an intervention for depression! Includes randomized controlled trials, mechanistic studies, and even ideal exercise parameters. An easy take home? Aerobic at 70-80% of max HR for 40+ mins may be key for boosting BDNF t.co

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2.3K likes76 repliesScienceX7y ago

Nabeel S. Qureshi@nabeelqu

Everyone is way overindexing on the $5.5m final training run number from DeepSeek. - GPU capex probably $1BN+ - Running costs are probably $X00M+/year - ~150 top-tier authors on the v3 technical paper, $50m+/year They're not some ragtag outfit, this was a huge operation.

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1.8K likes62 repliesHealthX1y ago

Gergely Orosz@GergelyOrosz

Had to do a double take on this: Snap generates $6B of revenue, has 450M+ daily active users, and yet it’s valued at $9B (!!!) When you go down the rabbit hole to understand why this terribly low valuation, you learn very very interesting stuff about Snap+about the ads business

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1.6K likes49 repliesMarketingX4mo ago

James Campbell@jam3scampbell

the reason the GPT store failed is that it's not meaningful to create different roles when they're stateless but once you give models memory/agency/personality + a phone number, you can actually imagine a world where your messages look like this..

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1.5K likes83 repliesAIX1y ago

Trevor Sumner@trevorsumner

Some people are calling the 737MAX tragedies a #software failure. Here's my response: It's not a software problem. It was an * Economic problem that the 737 engines used too much fuel, so they decided to install more efficient engines with bigger fans and make the 737MAX.

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1.5K likes29 repliesLessonsX7y ago

Jan Leike@janleike

New research result: we use Claude to make fully autonomous progress on scalable oversight research, as measured by performance gap recovered (PGR). Claude iterates on a number of different techniques and ends up significantly outperforming human researchers for $18k in credits.

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1.3K likes40 repliesAIX5mo ago

BuccoCapital Bloke@buccocapital

Zuck on why he ramped CapEx with Meta down 70%: “It came from being behind [what TikTok was doing]….most of the times where we make some decision that seems good is because we messed up before and don’t want to make the same mistake”

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295 likes11 repliesLessonsX2y ago

Brady Holmer@Brady_H

What are the most important factors for achieving longevity? In this study, chances of living to 100+ were higher among: - Never smokers (25%) - Regular exercisers (31%) - Those with a greater dietary diversity (23%) What didn’t predict longevity? - Alcohol intake - BMI

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272 likes29 repliesHealthX2y ago

ClaudeDevs@ClaudeDevs

We’re extending the 50% increase to weekly Claude Code limits through August 31. We hope to make this a permanent change to our plans, but strong demand for our models means that capacity may be tight over the coming weeks. We’ll keep you posted as things develop.

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20K likes1.4K repliesAIX24d ago

Armand Domalewski@ArmandDoma

one of the most frustrating things about DOGE is that there is so much genuine waste in the federal government—bloated defense contracts, infrastructure that costs 10x to build in the US vs peer nations, etc—but we’re arguing about fucking Politico subscriptions

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14K likes935 repliesDefenceX1y ago

Gavin Baker@GavinSBaker

Grok 4.6 is roughly the same performance as Fable 5 Max at an 85% discount. 80% cheaper for input tokens and 88% cheaper for output tokens. Pareto dominant. Grok 4.7 will be significantly better as is a much larger model with the Cursor and SpaceX data included in pretraining.

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7.2K likes310 repliesAIX1mo ago

Anthropic@AnthropicAI

New on our Frontier Red Team blog: We tested whether AIs can exploit blockchain smart contracts. In simulated testing, AI agents found $4.6M in exploits. The research (with @MATSprogram and the Anthropic Fellows program) also developed a new benchmark: t.co

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4.7K likes343 repliesAIX9mo ago

Gergely Orosz@GergelyOrosz

Damn: 160 employees $100M revenue 177% net revenue retention (a customer who spent $100 a year ago now spends $177) Full-remote Basically no emails Obsessed with performance Some of the best engineers I worked with before now work at Linear Linear is 🔥

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3.8K likes54 repliesRevenueX16d ago

Shubham Saboo@Saboo_Shubham_

DeepSeek R1 is 100% Opensource and 96.4% cheaper than OpenAI o1 while delivering similar performance. OpenAI o1: $60.00 per 1M output tokens DeepSeek R1: $2.19 per 1M output tokens People with $200 ChatGPT subscription, let that sink in.

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3.3K likes125 repliesAIX1y ago

Ben Pouladian@benitoz

Today Dario admits that Anthropic only planned for 10x growth but got hit with 80x instead Internally called a “success disaster” Their compute effectively is off by a factor of 8x or more Now do the outages, rate limits, nerfed performance make sense? We need more compute!

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3K likes159 repliesAIX4mo ago

Max Weinbach@mweinbach

With iPhone 16e, Apple is doing their new in-house Apple C1 modem. This modem does the usual 4G/5G (sub-6 GHz), as well as Satellite and GPS connectivity. Because of the vertical control this gives Apple, it's about 25% more energy efficient than previous iPhones

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2.8K likes33 repliesEnergyX1y ago

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