Aaron Levie on Product

Aaron Levie@levie

Apple is about to hit $1.8T market cap with only a few critical products. There’s an urge in startups to broaden your feature set way too soon. In most cases your market is far larger than you realize, and staying focused is far better than chasing more spaces.

4.6K likes86 repliesPosted Jul 31, 2020

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
The opening line stands alone, so it reads completely before the post is expanded.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Leads with a number
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Mechanisms: Specificity
Written for: Product teams

Analysis by ViralLoop — not written by the original author.

Topics

Product

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