Brian Armstrong on Founder

Some epic replies to my original HN post looking for a co-founder in 2012. t.co The idea wasn’t perfect (I misjudged the merchant angle for instance, simple buy/sell turned out to be more lucrative). But...

1.4K likes77 repliesPosted Apr 15, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Turn shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Context → Turn
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder

Post by Brian Armstrong on X