Edgar Brown on Growth

Excited to share I've been promoted to Growth Lead, Startups at @beondeck! I'm now hiring for mission-driven analytical Growth Marketers to launch and grow new fellowships as we kick into high gear 🚀. Apply here or read the thread below for context👇🏽 t.co

181 likes17 repliesPosted Jun 24, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Announcement
Structure: Hook → Context → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Growth Hiring

Post by Edgar Brown on X