Edgar Brown on Growth

One year ago, I joined @beondeck as our 2nd growth/marketing hire. I learned so much seeing us scale our community to thousands of fellows and grow our team from 50 to 260 employees in 12 months. Here are 5 lessons I learned about navigating hyper-growth along the way🧵:

225 likes14 repliesPosted Jan 21, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

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