Peter Attia on Health

Back on JRE with @joerogan. We talk about stuff outside of longevity and go deep in the weeds of longevity. Talk a lot about COVID, the vaccines (and my framework for risk), ivermectin, fluvoxamine, the latest drugs from Pfizer and Merck, plus a lot more!

1.5K likes109 repliesPosted Nov 17, 2021

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Frames the idea around what the reader stands to lose, which is more motivating than gain.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, energetic, corporate
Mechanisms: Loss aversion
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Health

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