Marty Makary MD, MPH on Science

Marty Makary MD, MPH@MartyMakary

Big tech was not happy about our JAMA study on natural immunity. LinkedIn took it down (censored my post below). The data doesn’t fit the narrative. Li re-instated my post after a friend compl to the CEO. Sorry if Silicon Valley did not *like* the results:t.co

6.4K likes199 repliesPosted Feb 9, 2022

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, corporate
Written for: Founders, marketers and operators

Analysis by ViralLoop — not written by the original author.

Topics

Science

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