Claude on Engineering

Now in research preview: routines in Claude Code. Configure a routine once (a prompt, a repo, and your connectors), and it can run on a schedule, from an API call, or in response to an event. Routines run on our web infrastructure, so you don't have to keep your laptop open.

18K likes746 repliesPosted Apr 14, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Contradicts something the audience already believes, which stops the scroll.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: punchy, corporate
Mechanisms: Pattern interrupt
Written for: Engineers and technical teams

Analysis by ViralLoop — not written by the original author.

Topics

Engineering AI Science

Post by Claude on X