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Viral score

Why it worked

The mechanics

Hook
Style
Tone
Written for

Analysis by ViralLoop — not written by the original author.

Rand Fishkin (follow @randderuiter on Threads) on Growth · ViralLoop

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Post by Rand Fishkin (follow @randderuiter on Threads) on X

Rand Fishkin (follow @randderuiter on Threads)@randfish

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

Shown as X shows it.Open on X

1.3K likes67 repliesPosted May 28, 2024

View the original on X Written by Rand Fishkin (follow @randderuiter on Threads). Captured Sep 4, 2026.

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44

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Growth and marketing teams

Analysis by ViralLoop — not written by the original author.

Topics

Posts built the same way

I think China's second DeepSeek moment is here. This AI agent called 'Manus' is going crazy viral in China right now. Probably only a matter of time until it hits the US. It's like Deep Research + Operator + Claude Computer combined, and it's REALLY good.

A viral moment of Nvidia’s Jensen Huang having chimaek (fried chicken and beer) in South Korea may have made investors hungry as well. Huang sent Korean fried chicken stocks soaring after his outing with Samsung's Jay Y Lee and Hyundai's Chung Euisun t.co

It's important to me that this Labour goverment improves your life and your community in ways you actually notice. Al has enormous potential to do that. While the Tories stifled growth and innovation, my government will use Al to turbocharge our Plan for Change.

More than 1 million people downloaded Codex App in the first week. 60+% growth in overall Codex user last week! We'll keep Codex available to Free/Go users after this promotion; we may have to reduce limits there but we want everyone to be able to try Codex and start building.

It's not my data. The source is Cluvio, which is linked to in the article. I'd link to it in this tweet, but ironically, that would kill engagement. And I know that traffic is hard to count. Especially for a private company. But if you have more accurate data, then publish it.

🚨 Cursor CEO response to OpenAI: >OpenAI models = 5% of Cursor traffic >translation: we don’t need you >“we’ve trusted [OpenAI] platform to be neutral infrastructure” >translation: OpenAI just proved they’re not neutral It’s OVER

More from Rand Fishkin (follow @randderuiter on Threads)

Rand Fishkin (follow @randderuiter on Threads)

NEW research: t.co - Zero click searches in 2024 - EU and US compared - Searches per searcher over time - Clicks per search over time - Impact of May's AI Overviews on searches & clicks It's all there. Sharing much appreciated 📉🤩😎