Rand Fishkin (follow @randderuiter on Threads) on AI

Rand Fishkin (follow @randderuiter on Threads)@randfish

NEW research: t.co - Zero click searches in 2024 - EU and US compared - Searches per searcher over time - Clicks per search over time - Impact of May's AI Overviews on searches & clicks It's all there. Sharing much appreciated 📉🤩😎

369 likes17 repliesPosted Jul 2, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses short lines and white space, which makes a long post feel quick to read.
Follows a clear Hook → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List → Landing
Style: Short lines with heavy white space, built to be scanned.
Tone: punchy
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

AI Science

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