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The mechanics

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Style
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Analysis by ViralLoop — not written by the original author.

Sebastiaan de With on AI · ViralLoop

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Post by Sebastiaan de With on X

Sebastiaan de With@sdw

I like how people are claiming Apple has ‘never outsourced so much of their software to anyone’ with a potential OpenAI deal when the iPhone launched with Google search powered Safari, Google Maps and Youtube on the Home Screen.

1.3K likes50 repliesPosted Jun 5, 2024

View the original on X Written by Sebastiaan de With. Captured Sep 4, 2026.

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44

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Opens on a negative, which reads as a warning and is harder to ignore than a claim.

The mechanics

Hook: Plain observation
Structure: Hook
Style: Conversational paragraphs at a steady pace.
Tone: personal
Written for: People building with AI

Analysis by ViralLoop — not written by the original author.

Topics

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More from Sebastiaan de With

Sebastiaan de With

Some big personal news: I’ve joined the Design Team at Apple. So excited to work with the very best team in the world on my favorite products. ✌️

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Ex-MobileMe team here. This was a brutal time. It was so bad that when he presented iCloud onstage, Steve said “I know what you’re thinking: why should I trust them? They're the ones who gave us MobileMe!”

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Siri is doing actual damage to Apple’s brand/credibility. It shouldn’t be delayed, it should be canned next year. The company’s never been flat-out dishonest on its products like this before. The Mac Studio page still showcases a use case that flat out *does not work*

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Apple: announces new product "wow amazing, but could use a newer component or minor spec improvement" -next year- Apple: updates new product “this is the most underwhelming announcement by Apple ever!!1" ⬅️ you are here - some time later - Apple: announces new product

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Big miss from Anthropic releasing a super clunky macOS electron app that feels like a bad wrapper of their website. Very weird non-standard UI all over, choppy and sloppy animations. OpenAI is really leagues ahead in making good apps (+ has ChatGPT Search rolling out today)

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Apple’s Intelligent Strategy Apple showed off an incredible strategic edge in the AI arms race - but some might have missed that the company hints at using its biggest weakness as a formidable weapon against competitors. t.co