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The mechanics

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Analysis by ViralLoop — not written by the original author.

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Post by Sebastiaan de With on X

Sebastiaan de With@sdw

Siri is doing actual damage to Apple’s brand/credibility. It shouldn’t be delayed, it should be canned next year. The company’s never been flat-out dishonest on its products like this before. The Mac Studio page still showcases a use case that flat out *does not work*

2.9K likes127 repliesPosted Mar 7, 2025

View the original on X Written by Sebastiaan de With. Captured Sep 4, 2026.

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50

Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: plain, matter-of-fact
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

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More from Sebastiaan de With

Sebastiaan de With

Some big personal news: I’ve joined the Design Team at Apple. So excited to work with the very best team in the world on my favorite products. ✌️

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Ex-MobileMe team here. This was a brutal time. It was so bad that when he presented iCloud onstage, Steve said “I know what you’re thinking: why should I trust them? They're the ones who gave us MobileMe!”

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Apple: announces new product "wow amazing, but could use a newer component or minor spec improvement" -next year- Apple: updates new product “this is the most underwhelming announcement by Apple ever!!1" ⬅️ you are here - some time later - Apple: announces new product

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Big miss from Anthropic releasing a super clunky macOS electron app that feels like a bad wrapper of their website. Very weird non-standard UI all over, choppy and sloppy animations. OpenAI is really leagues ahead in making good apps (+ has ChatGPT Search rolling out today)

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Apple’s Intelligent Strategy Apple showed off an incredible strategic edge in the AI arms race - but some might have missed that the company hints at using its biggest weakness as a formidable weapon against competitors. t.co

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I like how people are claiming Apple has ‘never outsourced so much of their software to anyone’ with a potential OpenAI deal when the iPhone launched with Google search powered Safari, Google Maps and Youtube on the Home Screen.

Sebastiaan de With on Marketing · ViralLoop