David Folkenflik on Marketing

To misquote the Godfather, new Washington Post publisher Will Lewis made me an offer I had to refuse. My chat on @UpFirst with @NPRinskeep on the failed campaign of a top news executive to thwart unwelcome coverage t.co

1.1K likes40 repliesPosted Jun 7, 2024

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing Lessons

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