David Folkenflik on Hiring

My interview w Pulitzer winning cartoonist Ann Telnaes about her resignation from WaPo over killed sketch on tech titans, including Bezos “They own a newspaper and they have an obligation, frankly, to protect the free press.” t.co

1.5K likes47 repliesPosted Jan 4, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Gives away something genuinely useful before asking for anything.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Context → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, punchy
Mechanisms: Reciprocity
Written for: Hiring managers and founders

Analysis by ViralLoop — not written by the original author.

Topics

Hiring

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