Pavel Durov on Revenue

Pavel Durov@durov

🔼User engagement is also rising. On average, each user opens Telegram 21 times daily and spends 41 minutes on the app every day. Meanwhile, our revenue growth has exploded, with $547M in profit in 2024 💵

896 likes70 repliesPosted Mar 19, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Points at real customers, users or results as evidence rather than assertion.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: concrete, corporate
Mechanisms: Specificity, Social proof
Written for: Founders and operators

Analysis by ViralLoop — not written by the original author.

Topics

Revenue Growth

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