Kelsey Piper on Founder

A while ago Jerusalem Demsas reached out to me to pitch me on a job. She said a lot of things, but one that really stuck with me was 'liberals are not temporarily embarrassed communists. We have our own ideology and we've got to make the case for it."

2K likes60 repliesPosted Aug 18, 2025

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.
Short sentences keep the pace up, so the reader never has to re-read a line.
Quotes someone directly, which makes the moment concrete rather than summarised.

The mechanics

Hook: Plain observation
Structure: Hook → Landing
Style: Conversational paragraphs at a steady pace.
Tone: personal, corporate
Written for: Founders and early-stage teams

Analysis by ViralLoop — not written by the original author.

Topics

Founder Hiring

Post by Kelsey Piper on X