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Creators worth following for Product: 15 accounts, ranked by their posts

89 accounts write about Product often enough to count. The 15 whose Product posts travelled furthest, each with their best post — and how to turn the list into a board you can write from.

ViralLoop · from the library’s own analysis4 min read

Rests on:/creators?topic=product,@KareemRifai,@PopBase,@ByronTau,@sundarpichai,@DuckDuckGo,@markgurman

89 accounts in the library write about Product often enough for it to be a real share of their work. These are the 15 whose Product posts travelled furthest — ranked by what those posts did, not by how many people follow them, which is the difference between a list you can check and a list of famous names.

The 15

  1. Kareem Rifai 🌐 (@KareemRifai) — 3 posts in the library, 76.3K likes, a typical post reaching 27.6K. Best: “Dismantling Twitter's best feature, Community Notes, because the truth and correcting Russian propaganda is inconvenien…” (open)
  2. Pop Base (@PopBase) — 3 posts in the library, 47.6K likes, a typical post reaching 3.2K. Best: “Instagram has unveiled Instants.” (open)
  3. Byron Tau (@ByronTau) — 2 posts in the library, 22K likes, a typical post reaching 11K. Best: “I looked at these contracts and I have my own fun fact. This is occurring because agencies (not just USAID) are buying…” (open)
  4. Sundar Pichai (@sundarpichai) — 18 posts in the library, 77.7K likes, a typical post reaching 1.9K. Best: “You went 🍌🍌 for Nano Banana. Now, meet Nano Banana Pro.” (open)
  5. DuckDuckGo (@DuckDuckGo) — 4 posts in the library, 19.2K likes, a typical post reaching 285. Best: “Google complies with invasive "keyword warrants" that identify anyone who searched for a term. @iblametom reports: http…” (open)
  6. Mark Gurman (@markgurman) — 52 posts in the library, 59.5K likes, a typical post reaching 1K. Best: “Apple picked Ternus because of his age and belief that he could reinvent Apple’s product lineup and compete against AI-…” (open)
  7. European Commission (@EU_Commission) — 9 posts in the library, 17.1K likes, a typical post reaching 353. Best: “Today, we fined X for non-compliance with transparency obligations under the DSA.” (open)
  8. Sebastiaan de With (@sdw) — 7 posts in the library, 17.7K likes, a typical post reaching 1.3K. Best: “Some big personal news: I’ve joined the Design Team at Apple.” (open)
  9. Steam Deck (@OnDeck) — 2 posts in the library, 10.5K likes, a typical post reaching 5.2K. Best: “Hello! We've just shipped a Beta update to Steam and Steam Deck that includes a new feature: Local Network Game Transfe…” (open)
  10. Sam Stein (@samstein) — 2 posts in the library, 14.4K likes, a typical post reaching 7.2K. Best: “Just so I understand this. Anthropic's leadership is saying, hey, we have this amazing product we are comfortable with…” (open)
  11. Matt Binder (@MattBinder) — 3 posts in the library, 10.4K likes, a typical post reaching 679. Best: “X promoted a trending story on Thursday via its homepage with the headline:” (open)
  12. Warren Gunnels (@GunnelsWarren) — 2 posts in the library, 25K likes, a typical post reaching 12.5K. Best: “Jeff Bezos has become $45 billion richer since Trump was elected. He pays a lower tax rate than a truck driver, nurse o…” (open)
  13. Chamath Palihapitiya (@chamath) — 5 posts in the library, 16.7K likes, a typical post reaching 1.1K. Best: “Unfortunate but accurate.” (open)
  14. Peter Baker (@peterbakernyt) — 2 posts in the library, 11.6K likes, a typical post reaching 5.8K. Best: “No struggling newspaper ever saved itself by becoming a worse and less essential product. But what's happening today at…” (open)
  15. Corey Quinn (@QuinnyPig) — 16 posts in the library, 16.1K likes, a typical post reaching 972. Best: “I think it's fair to say at this point that Anthropic is not a trustworthy company.” (open)

How the ranking works

A creator is on this list only when Product is at least a fifth of what they publish in the library, and the order is the reach of their Product posts specifically — an account that is enormous on another subject and posts about Product twice does not lead a list about Product. Every number above is a post you can open, and every name opens to their page: what else they write about, how they open, and every post of theirs the library holds.

How to use a list like this

A list of people is the beginning of a board, not the end of one.

  1. Open a name that interests you and press Save their best — their five strongest posts go into a board of yours in one step.
  2. Do that for two or three of them. You now have a board of Product posts with a point of view: this is the kind of Product writing I want to make.
  3. On each post, write one line about what you want from it — the opening, the way it turns, the ending. Point at the part with the Take chips.
  4. When you have something to say about Product, open the board and Remix. Your product, their moves, none of their words.

Or start from the Product posts themselves, ordered by likes.

See it in the posts

Every number above is a post in the library, with the mechanics named beside it.

Open the library

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