Creators
How Adam Cochran (adamscochran.eth) writes on X: 11 posts, and what they have in common
Adam Cochran (adamscochran.eth) (@adamscochran) has 11 posts in the library with 111.5K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@adamscochran,the post,the post,the post,the post,the post
Adam Cochran (adamscochran.eth) (@adamscochran) has 11 posts in the library. Between them they drew 111,522 likes; the typical one reaches 596, and the biggest reached 74,627. Most of that work is about AI, Revenue and Hiring. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 5 of 11 posts (45%)
- Revenue — 3 of 11 posts (27%)
- Hiring — 3 of 11 posts (27%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 91% of posts open with an observation
- 9% of posts open with a number
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
There are three things the French are truly great at:
Breakdown of the Black Friday data tells us:
1/9
The posts that did the most
- @adamscochran — “There are three things the French are truly great at:” — 74,627 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @adamscochran — “Breakdown of the Black Friday data tells us:” — 27,666 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @adamscochran — “1/9” — 3,624 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @adamscochran — “Crockett has been on Colbert...” — 2,435 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @adamscochran — “A lot of proud folks at Anthropic today.” — 719 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 74,627-like post: Preserve the Hook → List → List → List → Landing structure and the plain observation opening.
- From the 27,666-like post: Preserve the Hook → Context → Context → Context → Context → Landing structure and the plain observation opening.
- From the 3,624-like post: Preserve the Hook → Context → Context → Context → Landing structure and the plain observation opening.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.