Creators
How Bernie Sanders writes on X: 4 posts, and what they have in common
Bernie Sanders (@BernieSanders) has 4 posts in the library with 86.7K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Bernie Sanders (@BernieSanders) has 4 posts in the library. Between them they drew 86,670 likes; the typical one reaches 26,270, and the biggest reached 28,642. Most of that work is about AI, Materials and Health. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 2 of 4 posts (50%)
- Materials — 1 of 4 posts (25%)
- Health — 1 of 4 posts (25%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 50% of posts open with a number
- 50% of posts open with an observation
Half or more of their posts open the same way — a number. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
I will soon be introducing a bill to give the public a 50% ownership stake in the largest AI companies in America.
ICE is occupying communities and shooting Americans.
Pope Francis was one of the great religious leaders in modern history.
The posts that did the most
- @BernieSanders — “I will soon be introducing a bill to give the public a 50% ownership stake in the largest AI companies in America.” — 28,642 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
- @BernieSanders — “ICE is occupying communities and shooting Americans.” — 27,778 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @BernieSanders — “Pope Francis was one of the great religious leaders in modern history.” — 24,762 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @BernieSanders — “Australia banned social media for children under 16.” — 5,488 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 28,642-like post: Preserve the Hook → Landing structure and the leads with a number opening.
- From the 27,778-like post: Preserve the Hook → Context → Context → Landing structure and the plain observation opening.
- From the 24,762-like post: Preserve the Hook → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Landing — 2 of the top 4 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.