Creators
How Elon Musk writes on X: 15 posts, and what they have in common
Elon Musk (@elonmusk) has 15 posts in the library with 2.1M likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
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Elon Musk (@elonmusk) has 15 posts in the library. Between them they drew 2,110,318 likes; the typical one reaches 76,046, and the biggest reached 366,511. Most of that work is about Revenue and AI. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- Revenue — 7 of 15 posts (47%)
- AI — 5 of 15 posts (33%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 93% of posts open with an observation
- 7% of posts open with a number
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
Coming shortly, 𝕏 will publish everything demanded by @Alexandre and how those requests violate Brazilian law.
New Twitter policy is freedom of speech, but not freedom of reach.
Netflix is deliberately choosing to pay people to create sexualized content for children.
The posts that did the most
- @elonmusk — “Coming shortly, 𝕏 will publish everything demanded by @Alexandre and how those requests violate Brazilian law.” — 366,511 likes · open
Why it worked: Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
- @elonmusk — “New Twitter policy is freedom of speech, but not freedom of reach.” — 355,304 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @elonmusk — “Netflix is deliberately choosing to pay people to create sexualized content for children.” — 278,839 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @elonmusk — “It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your s…” — 273,130 likes · open
Why it worked: Contradicts something the audience already believes, which stops the scroll.
- @elonmusk — “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” — 204,000 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 366,511-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
- From the 355,304-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
- From the 278,839-like post: Preserve the Hook → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Context → Landing — 3 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.