Creators
How Erik Torenberg writes on X: 173 posts, and what they have in common
Erik Torenberg (@eriktorenberg) has 173 posts in the library with 90.8K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@eriktorenberg,the post,the post,the post,the post,the post
Erik Torenberg (@eriktorenberg) has 173 posts in the library. Between them they drew 90,845 likes; the typical one reaches 342, and the biggest reached 6,236. Most of that work is about Founder. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- Founder — 68 of 173 posts (39%)
One subject, consistently. That is rarer than it sounds; most accounts in the library spread across three or four, and the ones that do not tend to be the ones people follow for something.
How they open
- 73% of posts open with an observation
- 10% of posts open with a question
- 9% of posts open with a number
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
There should be something like a Wikipedia for careers:
A Facebook employee who blocks FB for their kid.
Some of my favorite Naval Ravikant takeaways & quotes from his interviews 👇
The posts that did the most
- @eriktorenberg — “There should be something like a Wikipedia for careers:” — 6,236 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @eriktorenberg — “A Facebook employee who blocks FB for their kid.” — 5,934 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @eriktorenberg — “Some of my favorite Naval Ravikant takeaways & quotes from his interviews 👇” — 3,558 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @eriktorenberg — “Who are the ppl in your career who took a chance on you?” — 2,241 likes · open
Why it worked: Opens with a question, so the reader starts answering before they have decided to read.
- @eriktorenberg — “When you find a person with a high slope/growth rate—invest in them, hire them, find ways to work with them.” — 1,934 likes · open
Why it worked: Short enough to read in full without expanding, which removes a step before the point lands.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 6,236-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 5,934-like post: Preserve the Hook → Context → Context → Invitation structure and the plain observation opening.
- From the 3,558-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Landing — 2 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.