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How Google Gemini writes on X: 17 posts, and what they have in common

Google Gemini (@GeminiApp) has 17 posts in the library with 90.8K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.

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Google Gemini (@GeminiApp) has 17 posts in the library. Between them they drew 90,758 likes; the typical one reaches 2,358, and the biggest reached 30,192. Most of that work is about AI. This is what the posts themselves say about how they write — not a profile, a pattern.

What they write about

  • AI — 13 of 17 posts (76%)

One subject, consistently. That is rarer than it sounds; most accounts in the library spread across three or four, and the ones that do not tend to be the ones people follow for something.

How they open

  • 71% of posts open with an observation
  • 12% of posts open with an announcement
  • 12% of posts open with a number

Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.

Back-to-school season is here and starting today, eligible college students can get a full year of Gemini on us:

Nano Banana 2 is here.

Gemini 3.1 Pro is here: A smarter model for your most complex tasks.

The posts that did the most

  1. @GeminiApp — “Back-to-school season is here and starting today, eligible college students can get a full year of Gemini on us:” — 30,192 likes · open

Why it worked: Ends on a short line that is easy to quote and repeat.

  1. @GeminiApp — “Nano Banana 2 is here.” — 13,371 likes · open

Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.

  1. @GeminiApp — “Gemini 3.1 Pro is here: A smarter model for your most complex tasks.” — 8,918 likes · open

Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.

  1. @GeminiApp — “Introducing Lyria 3, our new music generation model in Gemini that lets you turn any idea, photo, or video into a high-fidelity track with…” — 8,689 likes · open

Why it worked: Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.

  1. @GeminiApp — “The Gemini app is now on Mac.” — 7,261 likes · open

Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.

What to borrow

Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.

  • From the 30,192-like post: Preserve the Hook → Landing structure and the plain observation opening.
  • From the 13,371-like post: Preserve the Hook → Landing structure and the plain observation opening.
  • From the 8,918-like post: Preserve the Hook → Landing structure and the plain observation opening.

The structure the analysis reads most often across their best work is Hook → Landing — 4 of the top 5 follow it.

Start here

  • Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
  • Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
  • Save the ones that match your taste to a board, and the board's remixes will lean their way.

See it in the posts

Every number above is a post in the library, with the mechanics named beside it.

Open their page

Read next

How Google Gemini writes on X: 17 posts, and what they have in common · ViralLoop