Creators
How Max Weinbach writes on X: 85 posts, and what they have in common
Max Weinbach (@mweinbach) has 85 posts in the library with 75.7K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@mweinbach,the post,the post,the post,the post,the post
Max Weinbach (@mweinbach) has 85 posts in the library. Between them they drew 75,716 likes; the typical one reaches 416, and the biggest reached 6,838. Most of that work is about AI and Revenue. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 61 of 85 posts (72%)
- Revenue — 21 of 85 posts (25%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 86% of posts open with an observation
- 13% of posts open with a number
- 1% of posts open with direct address
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
Everyone that was giving Asha shit when she took over owes her a massive apology. They were all wrong.
Google just announced Google Health
This is from Apple's State of the Union
The posts that did the most
- @mweinbach — “Everyone that was giving Asha shit when she took over owes her a massive apology. They were all wrong.” — 6,838 likes · open
Why it worked: Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
- @mweinbach — “Google just announced Google Health” — 5,161 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @mweinbach — “This is from Apple's State of the Union” — 4,738 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @mweinbach — “Apple’s M3 Ultra is here and it’s absurd:” — 3,862 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @mweinbach — “With iPhone 16e, Apple is doing their new in-house Apple C1 modem.” — 2,816 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 6,838-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
- From the 5,161-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 4,738-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Context → Landing — 3 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.