Creators
How NY AG James writes on X: 5 posts, and what they have in common
NY AG James (@NewYorkStateAG) has 5 posts in the library with 74.2K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@NewYorkStateAG,the post,the post,the post,the post,the post
NY AG James (@NewYorkStateAG) has 5 posts in the library. Between them they drew 74,194 likes; the typical one reaches 2,938, and the biggest reached 57,170. Most of that work is about Revenue, Lessons and Science. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- Revenue — 2 of 5 posts (40%)
- Lessons — 1 of 5 posts (20%)
- Science — 1 of 5 posts (20%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 80% of posts open with an observation
- 20% of posts open with an announcement
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
For years, @DoorDash cheated its delivery workers by using customers' tips to meet its workers’ guaranteed pay instead of giving them the tips they earned.
We just won our trial against @LiveNation and @Ticketmaster.
.@SIRIUSXM illegally traps people into subscriptions with a long and burdensome cancellation process.
The posts that did the most
- @NewYorkStateAG — “For years, @DoorDash cheated its delivery workers by using customers' tips to meet its workers’ guaranteed pay instead of giving them the t…” — 57,170 likes · open
Why it worked: Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- @NewYorkStateAG — “We just won our trial against @LiveNation and @Ticketmaster.” — 11,326 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @NewYorkStateAG — “.@SIRIUSXM illegally traps people into subscriptions with a long and burdensome cancellation process.” — 2,938 likes · open
Why it worked: Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
- @NewYorkStateAG — “Block, the company behind @CashApp, knew its users were being scammed by fraudsters and failed to protect them.” — 2,233 likes · open
Why it worked: Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- @NewYorkStateAG — “We're suing cryptocurrency companies @novatechfx and AWS Mining for defrauding investors out of over one billion dollars.” — 527 likes · open
Why it worked: Written from experience rather than as advice, which is harder to argue with.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 57,170-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 11,326-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
- From the 2,938-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Context → Landing — 3 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.