Creators
How OpenAI writes on X: 50 posts, and what they have in common
OpenAI (@OpenAI) has 50 posts in the library with 333.1K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@OpenAI,the post,the post,the post,the post,the post
OpenAI (@OpenAI) has 50 posts in the library. Between them they drew 333,128 likes; the typical one reaches 3,365, and the biggest reached 62,093. Most of that work is about AI and Engineering. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 43 of 50 posts (86%)
- Engineering — 14 of 50 posts (28%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 88% of posts open with an observation
- 10% of posts open with an announcement
- 2% of posts open with a number
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo.
Introducing ChatGPT Images 2.0
GPT-5.4 Thinking and GPT-5.4 Pro are rolling out now in ChatGPT.
The posts that did the most
- @OpenAI — “We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry…” — 62,093 likes · open
Why it worked: Written from experience rather than as advice, which is harder to argue with.
- @OpenAI — “Introducing ChatGPT Images 2.0” — 24,779 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @OpenAI — “GPT-5.4 Thinking and GPT-5.4 Pro are rolling out now in ChatGPT.” — 23,275 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @OpenAI — “We’re making better intelligence easier to access in ChatGPT for everyone:” — 21,317 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @OpenAI — “Building apps has never been easier.” — 19,353 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 62,093-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 24,779-like post: Preserve the Hook → Context → Landing structure and the announcement opening.
- From the 23,275-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Context → Landing — 3 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.