Creators
How PJ Ace writes on X: 3 posts, and what they have in common
PJ Ace (@PJaccetturo) has 3 posts in the library with 97.9K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
PJ Ace (@PJaccetturo) has 3 posts in the library. Between them they drew 97,895 likes; the typical one reaches 4,379, and the biggest reached 93,364. Most of that work is about Marketing, Creative and AI. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- Marketing — 2 of 3 posts (67%)
- Creative — 1 of 3 posts (33%)
- AI — 1 of 3 posts (33%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 67% of posts open with an observation
- 33% of posts open with a question
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
What if Studio Ghibli directed Lord of the Rings?
Kalshi hired me to make the most unhinged NBA Finals commercial possible.
Concept:
The posts that did the most
- @PJaccetturo — “What if Studio Ghibli directed Lord of the Rings?” — 93,364 likes · open
Why it worked: Opens with a question, so the reader starts answering before they have decided to read.
- @PJaccetturo — “Kalshi hired me to make the most unhinged NBA Finals commercial possible.” — 4,379 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @PJaccetturo — “Concept:” — 152 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 93,364-like post: Preserve the Hook → Landing structure and the opens with a question opening.
- From the 4,379-like post: Preserve the Hook → Context → Context → Landing structure and the plain observation opening.
- From the 152-like post: Preserve the Hook → Context → Context → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Context → Context → Landing — 2 of the top 3 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.