Creators
How Rutger Bregman writes on X: 6 posts, and what they have in common
Rutger Bregman (@rcbregman) has 6 posts in the library with 88.8K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@rcbregman,the post,the post,the post,the post,the post
Rutger Bregman (@rcbregman) has 6 posts in the library. Between them they drew 88,808 likes; the typical one reaches 6,845, and the biggest reached 49,977. Most of that work is about AI and Revenue. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 6 of 6 posts (100%)
- Revenue — 3 of 6 posts (50%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 67% of posts open with an observation
- 33% of posts open with a number
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
Sam Altman is such an incredible backstabber, liar and traitor.
This is the most important thing happening in the world right now.
Anthropic has been absolutely heroic.
The posts that did the most
- @rcbregman — “Sam Altman is such an incredible backstabber, liar and traitor.” — 49,977 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @rcbregman — “This is the most important thing happening in the world right now.” — 19,594 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @rcbregman — “Anthropic has been absolutely heroic.” — 7,011 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @rcbregman — “BOMBSHELL: Sam Altman, Marc Andreessen & Joe Lonsdale's $125M SuperPAC has a simple strategy.” — 6,678 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
- @rcbregman — “Read: we bribed Trump for $25M, publicly supported Anthropic while we were conspiring with Hegseth, signed a deal full of legalese about ou…” — 3,928 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 49,977-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
- From the 19,594-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
- From the 7,011-like post: Preserve the Hook → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Context → Landing — 3 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.