Creators
How Sam Altman writes on X: 62 posts, and what they have in common
Sam Altman (@sama) has 62 posts in the library with 891.8K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Sam Altman (@sama) has 62 posts in the library. Between them they drew 891,771 likes; the typical one reaches 9,283, and the biggest reached 88,846. Most of that work is about AI and Engineering. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 48 of 62 posts (77%)
- Engineering — 16 of 62 posts (26%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 85% of posts open with an observation
- 5% of posts open with a number
- 5% of posts open with an announcement
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
i loved my time at openai. it was transformative for me personally, and hopefully the world a little bit. most of all i loved working with such talented people.
deepseek's r1 is an impressive model, particularly around what they're able to deliver for the price.
We have raised a $110 billion round of funding from Amazon, NVIDIA, and SoftBank.
The posts that did the most
- @sama — “i loved my time at openai. it was transformative for me personally, and hopefully the world a little bit. most of all i loved working with…” — 88,846 likes · open
Why it worked: Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
- @sama — “deepseek's r1 is an impressive model, particularly around what they're able to deliver for the price.” — 81,548 likes · open
Why it worked: Written from experience rather than as advice, which is harder to argue with.
- @sama — “We have raised a $110 billion round of funding from Amazon, NVIDIA, and SoftBank.” — 38,704 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
- @sama — “o3 and o4-mini are super good at coding, so we are releasing a new product, Codex CLI, to make them easier to use.” — 35,521 likes · open
Why it worked: Written from experience rather than as advice, which is harder to argue with.
- @sama — “a few times a year i wake up early and can't fall back asleep because we are launching a new feature ive been so excited about for so long.” — 32,790 likes · open
Why it worked: Ends on a short line that is easy to quote and repeat.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 88,846-like post: Preserve the Hook → Context → Landing structure and the plain observation opening.
- From the 81,548-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 38,704-like post: Preserve the Hook → Landing structure and the leads with a number opening.
The structure the analysis reads most often across their best work is Hook → Landing — 4 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.