Creators
How Sundar Pichai writes on X: 18 posts, and what they have in common
Sundar Pichai (@sundarpichai) has 18 posts in the library with 77.7K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@sundarpichai,the post,the post,the post,the post,the post
Sundar Pichai (@sundarpichai) has 18 posts in the library. Between them they drew 77,730 likes; the typical one reaches 1,894, and the biggest reached 23,316. Most of that work is about AI, Product and Science. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 11 of 18 posts (61%)
- Product — 5 of 18 posts (28%)
- Science — 4 of 18 posts (22%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 67% of posts open with an observation
- 17% of posts open with a number
- 11% of posts open with an announcement
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
You went 🍌🍌 for Nano Banana. Now, meet Nano Banana Pro.
Introducing Gemini on Mac.
Project Genie is a prototype web app powered by Genie 3, Nano Banana Pro + Gemini that lets you create your own interactive worlds. I’ve been playing around with it a bit and it’s…out of this world:)
The posts that did the most
- @sundarpichai — “You went 🍌🍌 for Nano Banana. Now, meet Nano Banana Pro.” — 23,316 likes · open
Why it worked: Addresses the reader directly, so it reads as written for them.
- @sundarpichai — “Introducing Gemini on Mac.” — 11,324 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @sundarpichai — “Project Genie is a prototype web app powered by Genie 3, Nano Banana Pro + Gemini that lets you create your own interactive worlds. I’ve be…” — 6,823 likes · open
Why it worked: Ends on a short line that is easy to quote and repeat.
- @sundarpichai — “1/ Gemini 3 in action, a quick🧵” — 6,725 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @sundarpichai — “1/ Just delivered Q3 earnings remarks. A few additional highlights from the call:” — 5,360 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 23,316-like post: Preserve the Hook → Landing structure and the speaks directly to you opening.
- From the 11,324-like post: Preserve the Hook → Context → Landing structure and the announcement opening.
- From the 6,823-like post: Preserve the Hook → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Landing — 4 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.