Creators
How Trung Phan writes on X: 27 posts, and what they have in common
Trung Phan (@TrungTPhan) has 27 posts in the library with 150.1K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@TrungTPhan,the post,the post,the post,the post,the post
Trung Phan (@TrungTPhan) has 27 posts in the library. Between them they drew 150,057 likes; the typical one reaches 787, and the biggest reached 29,897. Most of that work is about AI, Revenue and Marketing. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 13 of 27 posts (48%)
- Revenue — 6 of 27 posts (22%)
- Marketing — 6 of 27 posts (22%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 56% of posts open with an observation
- 37% of posts open with a number
- 4% of posts open with a "stop doing this"
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
We’ve reached the part of Freddy’s journey when a private jet operator, two $5B+ airlines and the Governor of Utah are sliding into his DMs so he can make it to Canada to watch the German World Cup team play. Incredible.
Jensen took a last-minute flight to Beijing. Only took one bag and two outfits. Landed for a party, then spent a day eating mystery street meat and noodles while drinking any beverage that was offered.
Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend.
The posts that did the most
- @TrungTPhan — “We’ve reached the part of Freddy’s journey when a private jet operator, two $5B+ airlines and the Governor of Utah are sliding into his DMs…” — 29,897 likes · open
Why it worked: Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- @TrungTPhan — “Jensen took a last-minute flight to Beijing. Only took one bag and two outfits. Landed for a party, then spent a day eating mystery street…” — 23,958 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @TrungTPhan — “Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend.” — 20,315 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
- @TrungTPhan — “Justin Bieber just put on the most profitable Coachella performance in history:” — 17,402 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @TrungTPhan — “The Artemis II team did photography training and dry runs for moon pass-by with an inflatable moon.” — 15,536 likes · open
Why it worked: Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 29,897-like post: Preserve the Hook structure and the plain observation opening.
- From the 23,958-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 20,315-like post: Preserve the Hook → Context → Landing structure and the leads with a number opening.
The structure the analysis reads most often across their best work is Hook → Context → Landing — 2 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.