The 25 most-shared posts about Marketing on X, and what they have in common

There are 475 posts about Marketing in the library, with 2,523,319 likes between them. These are the 25 that travelled furthest. The list is the easy part; what they have in common is the reason to read it.

The 25

@MrBeast — “$1 Car vs $100,000,000 Car!!!” — 444,800 likes · open
@elonmusk — “New Twitter policy is freedom of speech, but not freedom of reach.” — 355,304 likes · open
@MrBeast — “MY FIRST X VIDEO MADE OVER $250,000! 😲” — 257,174 likes · open
@RobertGReeve — “I'm back from a week at my mom's house and now I'm getting ads for her toothpaste brand, the brand I've been putting in my mouth for a week…” — 242,490 likes · open
@YourAnonNews — “Tim Pool (@timcast): outed as a Russian propagandist. Tim was being paid $100,000 a week by Tenet Media. TM took millions in Kremlin cash…” — 65,517 likes · open
@jacksfilms — “Hi! I'm one of the prompt writers that worked on this ad. It's a lot harder than people think! Prompts that my team used include:” — 56,589 likes · open
@signalapp — “Facebook is probably more comfortable selling ads than buying them, but they'll do what they have to do in order to be the top result when…” — 54,029 likes · open
@Timcast — “Timcast is officially joining Seth Dillon and @TheBabylonBee in their effort to support X and Musk's efforts” — 37,379 likes · open
@Victorshi2020 — “Hear me out: More people my age have texted me personally saying they listened to VP Harris on Alex Cooper Call Her Daddy podcast compared…” — 34,575 likes · open
@pinknishii — “incredible how Backrooms marketing and so much of the director's stuff involves talking about how cool Blender is and how anyone can use it…” — 28,497 likes · open
@fr3ino — “Because of #GDPR, USA Today decided to run a separate version of their website for EU users, which has all the tracking scripts and ads rem…” — 26,619 likes · open
@oneunderscore__ — “Oh my god. When Linda Yaccarino said that Visa was a “returning advertiser” she meant the company spent $10 on Twitter ads in the last 12 w…” — 26,344 likes · open
@BrendanCarrFCC — “Facebook, Google, Apple, Microsoft & others have played central roles in the censorship cartel.” — 25,043 likes · open
@CultureCrave — “McDonald's has released an AI-generated Christmas ad” — 24,717 likes · open
@broderick — “I guess I just didn't fully grasp how many losers there are in the world. Like I knew there were a lot of losers out there, but the amount…” — 22,508 likes · open
@AnthropicAI — “We disrupted a highly sophisticated AI-led espionage campaign.” — 20,898 likes · open
@joshtpm — “I think a lot of people are actually canceling their wapo subs. It’s not like the usual round of claims. But I think the brand damage to th…” — 20,406 likes · open
@TrungTPhan — “Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend.” — 20,315 likes · open
@HawleyMO — “Turns out Meta was targeting vulnerable users—like expectant mothers—with distressing ads” — 19,104 likes · open
@Phil_Lewis_ — “Tourette’s campaigner John Davidson shouted the N-word while Michael B. Jordan and Delroy Lindo were on stage at the BAFTA Film Awards” — 16,945 likes · open
@Polymarket — “Traditional media told you as little as possible so they could feed you ads all night.” — 16,818 likes · open
@kenzietuff — “Normies finding out Ring cameras can instantly become a mass surveillance network because of their Super Bowl ad has been amusing to watch.…” — 16,435 likes · open
@orenmeetsworld — “the Super Bowl is off, the wives are tired, the kids are playing Roblox instead of throwing the football, no one was inspired to buy anythi…” — 15,984 likes · open
@asha_shar — “In FY26, over 200 million new players came to XBOX and our games, but our business did not grow with our audience. We need to close that ga…” — 15,581 likes · open
@CantEverDie — ““adrian dittmann” is elon musks alt account, throughout this he says things like “you are being racist!” and “you’re just admitting this?”…” — 15,093 likes · open

24 different accounts, no one of them more than twice. This is a subject people write about, not a subject one person owns.

What they have in common

19 of the 25 open with an observation, and 4 with a number. The mechanism the analysis names most often is specificity — exact numbers, named tools, precise dates — details that make a claim feel observed rather than asserted — in 6 of them; pattern interrupts in 4. 7 of the 25 put a figure in the first line. The median post is 270 characters long — a single post, not a thread.

Three to study

@MrBeast — 444,800 likes

$1 Car vs $100,000,000 Car!!!
— @MrBeast, 444,800 likes · open the post

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.

@elonmusk — 355,304 likes

New Twitter policy is freedom of speech, but not freedom of reach.
— @elonmusk, 355,304 likes · open the post

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → Context → Landing shape, so the reader always knows where they are.
The opening line stands alone, so it reads completely before the post is expanded.

@MrBeast — 257,174 likes

MY FIRST X VIDEO MADE OVER $250,000! 😲
— @MrBeast, 257,174 likes · open the post

Leads with a specific number, which is concrete enough to be worth a second of attention.
Uses concrete numbers instead of vague claims, which makes it credible and quotable.
Written from experience rather than as advice, which is harder to argue with.

How to write one

Preserve the Hook → Landing structure and the leads with a number opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Preserve the Hook → Context → Landing structure and the plain observation opening. Replace the subject matter entirely with the writer’s own product, story and numbers.
Keep the subject and change everything else: the facts, the figures and the voice have to be yours. What transfers is where the hook lands and how the second line earns it.

Filter the library to Marketing, ordered by likes to read the rest, or remix the top three with your own product as the subject.