Max Tani on Marketing

Notable bits from this email: - WaPo search has declined by half in three years - Daily story output has "substantially fallen" in the last five years - Murray argues: "we too often write from one perspective, for one slice of the audience."

458 likes38 repliesPosted Feb 4, 2026

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Viral score

Based on absolute engagement — the platform doesn’t expose follower counts here, so large accounts score higher.

From likes, comments.

Why it worked

Opens with a short, self-contained line that is easy to take in at a glance.
Follows a clear Hook → List → Landing shape, so the reader always knows where they are.
Ends on a short line that is easy to quote and repeat.
The opening line stands alone, so it reads completely before the post is expanded.
Written from experience rather than as advice, which is harder to argue with.
Short enough to read in full without expanding, which removes a step before the point lands.

The mechanics

Hook: Plain observation
Structure: Hook → List → Landing
Style: Listed out, so each point can be lifted on its own.
Tone: corporate
Written for: Marketers and content teams

Analysis by ViralLoop — not written by the original author.

Topics

Marketing

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