Creators
How Ed Zitron writes on X: 49 posts, and what they have in common
Ed Zitron (@edzitron) has 49 posts in the library with 117.8K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
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Ed Zitron (@edzitron) has 49 posts in the library. Between them they drew 117,835 likes; the typical one reaches 765, and the biggest reached 32,868. Most of that work is about AI and Revenue. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 35 of 49 posts (71%)
- Revenue — 24 of 49 posts (49%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 63% of posts open with an observation
- 29% of posts open with a number
- 4% of posts open with an announcement
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
I'm so sorry I can't stop laughing. OpenAI, the company built on stealing literally the entire internet, is crying because DeepSeek may have trained on the outputs from ChatGPT. They're crying their eyes out. What a bunch of hypocritical little babies.
it's so funny that Musk deliberately pushed as much traffic to this video as possible, paying Mr. Beast $250k to say "it's a bit of a facade"
Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground.
The posts that did the most
- @edzitron — “I'm so sorry I can't stop laughing. OpenAI, the company built on stealing literally the entire internet, is crying because DeepSeek may hav…” — 32,868 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @edzitron — “it's so funny that Musk deliberately pushed as much traffic to this video as possible, paying Mr. Beast $250k to say "it's a bit of a facad…” — 30,457 likes · open
Why it worked: Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- @edzitron — “Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and…” — 10,667 likes · open
Why it worked: Ends on a short line that is easy to quote and repeat.
- @edzitron — “"So you're a software company"” — 5,783 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @edzitron — “Gotta admit, Meta being the force that starts scuppering Anthropic and OpenAI’s growth is a really funny way to wrap this up. Zuckerberg ca…” — 2,868 likes · open
Why it worked: Short enough to read in full without expanding, which removes a step before the point lands.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 32,868-like post: Preserve the Hook → Context → Landing structure and the announcement opening.
- From the 30,457-like post: Preserve the Hook structure and the plain observation opening.
- From the 10,667-like post: Preserve the Hook → Landing structure and the announcement opening.
The structure the analysis reads most often across their best work is Hook — 2 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.