Creators
How Ethan Mollick writes on X: 175 posts, and what they have in common
Ethan Mollick (@emollick) has 175 posts in the library with 125.3K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
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Ethan Mollick (@emollick) has 175 posts in the library. Between them they drew 125,275 likes; the typical one reaches 559, and the biggest reached 6,080. Most of that work is about AI. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 165 of 175 posts (94%)
One subject, consistently. That is rarer than it sounds; most accounts in the library spread across three or four, and the ones that do not tend to be the ones people follow for something.
How they open
- 90% of posts open with an observation
- 6% of posts open with a number
- 2% of posts open with a question
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
$500B committed towards AGI, still no articulated vision of what a world with AGI looks like for most people. Even the huge essay by the CEO of Anthropic doesn't paint a vivid picture
I was an early tester of GPT-5.6 Sol. I was asked to not share demos until after launch but it is a very good model.
So Mythos was, indeed, not marketing hype.
The posts that did the most
- @emollick — “$500B committed towards AGI, still no articulated vision of what a world with AGI looks like for most people. Even the huge essay by the CE…” — 6,080 likes · open
Why it worked: Leads with a specific number, which is concrete enough to be worth a second of attention.
- @emollick — “I was an early tester of GPT-5.6 Sol. I was asked to not share demos until after launch but it is a very good model.” — 3,708 likes · open
Why it worked: Written from experience rather than as advice, which is harder to argue with.
- @emollick — “So Mythos was, indeed, not marketing hype.” — 3,444 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @emollick — “I've had access to Fable for a bit. A genuine jump in capability, I could feed it a 15 page design document for a project and it would work…” — 3,145 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @emollick — “Here is a fun o1 test. I gave it this XKCD comic & the prompt: "make this a reality. i need a gui and clear instructions since i can't code…” — 2,621 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 6,080-like post: Preserve the Hook → Invitation structure and the leads with a number opening.
- From the 3,708-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 3,444-like post: Preserve the Hook → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Landing — 3 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.