Creators
How Marques Brownlee writes on X: 11 posts, and what they have in common
Marques Brownlee (@MKBHD) has 11 posts in the library with 273.5K likes between them. What they write about, how they open, and the posts that did the most — read from the posts themselves.
Rests on:@MKBHD,the post,the post,the post,the post,the post
Marques Brownlee (@MKBHD) has 11 posts in the library. Between them they drew 273,516 likes; the typical one reaches 20,743, and the biggest reached 70,367. Most of that work is about AI, Revenue and Product. This is what the posts themselves say about how they write — not a profile, a pattern.
What they write about
- AI — 5 of 11 posts (45%)
- Revenue — 4 of 11 posts (36%)
- Product — 3 of 11 posts (27%)
Two or three subjects rather than one: a reader who follows for the first gets the others, which is how a niche account becomes a general one.
How they open
- 91% of posts open with an observation
- 9% of posts open with a number
Half or more of their posts open the same way — an observation. That is a signature, and it is worth reading the three below with that in mind: the move is the same, the subject changes.
Ok you know what? That's sick
Memory price hikes have finally started hitting Apple. Today, they raised some base prices:
Fun fact, I pay a service (by the minute) for more accurate transcriptions of my own videos, which I then upload to YouTube's back-end. So companies that scrape transcripts are stealing paid work in more than one way. Not great.
The posts that did the most
- @MKBHD — “Ok you know what? That's sick” — 70,367 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @MKBHD — “Memory price hikes have finally started hitting Apple. Today, they raised some base prices:” — 44,537 likes · open
Why it worked: Uses concrete numbers instead of vague claims, which makes it credible and quotable.
- @MKBHD — “Fun fact, I pay a service (by the minute) for more accurate transcriptions of my own videos, which I then upload to YouTube's back-end. So…” — 29,201 likes · open
Why it worked: Written from experience rather than as advice, which is harder to argue with.
- @MKBHD — “NEW VIDEO - Rabbit R1: Barely Reviewable” — 27,605 likes · open
Why it worked: Opens with a short, self-contained line that is easy to take in at a glance.
- @MKBHD — “On one hand: It seems like it's only a matter of time before Apple starts making major AI-related moves around the iPhone and iOS and burie…” — 25,688 likes · open
Why it worked: Ends on a question, which is the most reliable way to turn readers into repliers.
What to borrow
Nothing of theirs — not a phrase, not a number, not a fact. What carries over is the shape.
- From the 70,367-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 44,537-like post: Preserve the Hook → Landing structure and the plain observation opening.
- From the 29,201-like post: Preserve the Hook → Landing structure and the plain observation opening.
The structure the analysis reads most often across their best work is Hook → Landing — 3 of the top 5 follow it.
Start here
- Every post of theirs in the library — sortable by likes, replies or date, with the mechanics on each.
- Remix their style — their five strongest posts as sources, your product as the subject. The words will be yours; the moves will be theirs.
- Save the ones that match your taste to a board, and the board's remixes will lean their way.